Danielle Betts leads Knickerbocker Group’s strategic vision, ensuring the company’s growth remains deeply aligned with the values that have defined its legacy in Maine for nearly five decades. She oversees the firm’s direction, operational alignment, and brand integration, translating long-term vision into actionable, measurable progress. With a focus on thoughtful innovation and strategic collaborations, she strengthens Knickerbocker Group’s role as a steward of design excellence and Maine craftsmanship.
A champion of employee ownership and leadership development, Danielle is committed to cultivating a culture where collaboration, accountability, and creativity thrive. She mentors both current and emerging leaders, ensuring the passion and integrity that define Knickerbocker Group continue to shape its work. Under her guidance, teams are encouraged to challenge convention, embrace new approaches and technology, and deliver an exceptional client experience grounded in care and precision.
Inspired by place and community, Danielle believes in the enduring connection between people, craft, and the environments they shape. She and her husband, artist Brad Betts, built their home in East Boothbay, where they raised their two sons. In 2017, they founded the Down East Gallery in Edgecomb—a space dedicated to art, music, and creative gathering—reflecting her belief that legacy is built not only through the structures we design, but through the communities we nurture.
KG CULTURE, MISSION + VALUES
Our culture of YES. We are an idea-driven, innovative, solutions-based company. Whether a client idea or one of our own, we visualize a way to make it happen and then do, in a way that is fun, creative, and inspiring.
LIFE IN MAINE
Sleeping outside from spring to fall, waking up to bird song and falling asleep to peepers. Laying in the hammock, looking up into the same towering white pines as my father did, and his father did too, when he acquired the family camp 90+ years ago. Sitting on the rocks at Ocean Point with family, a guitar, a sun set blazing to the west, and a big moon rising to the east.
